September 2011
4 posts
“It is not the strongest of the species that survives, nor the most intelligent,...”
– Leon C. Megginson paraphrasing Charles Darwin
“Resist the paranoid urge for consistency. Embrace the value of being surprising...”
– you don’t necessarily need consistency but you do need a set of value that you adhere to. - Alex Wipperfurth in Brand Hijack: Marketing without Marketing
