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Social Objects are the future of marketing. -
Hugh MacLeod. ‘nuff said.
“In a world that too easily settle for less, we believe it is worthy work to envision, believe in and fight for greatness. That’s the work we do alongside our clients, every day.” — SYPartners
Advertising still starts at the factory gate … But on the way in - not the way out. Killer slide from a presentation given by @herdmeister Mark Earls.
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“Freedom, privileges, options, must constantly be exercised, even at the risk of inconvenience.” — John Holbrook Vance aka. Jack Vance
LifeHacker: Use the “But You Are Free” Technique to Persuade Anyone -
If you want to, click to see how this works.
Mr. Fish — Creativity Corporation
“We don’t do advertising any more. We just do cool stuff.” — Nike / Marketing Chief, Simon Pestridge. Source: A 2009 interview packed with lots of quotable and for many still thought provoking stuff - such as this wonderful recipie “80% production spend. 20% media spend.”
‘Unattended children will be given espresso and gin’ — a perfect example of what Daniel Pink refers to as emotionally intelligent sinage. Awesome as it is it might even have been 1upped by this sign available on Amazon.
“1.000 people completely engaged will always be more valuable than 100.000 who aren’t paying attention.”
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Big Spaceship / Our Team Structure. Instead of sitting by discipline, we set up shop the same way we produce our work — small groups that are encouraged to develop their own efficiencies and allow all voices and perspectives to be heard. Rather than cascading information from one department to another, a team comprised of each of our four disciplines – strategy, design, technology and production – works on an engagement from beginning to end. By bringing all of our knowledge to bear from the onset of a relationship, we arrive at innovative, actionable solutions.
Oh, and on top of producing stellar creative work they’ve been featured on AdAge’s Best Places To Work.
Ben pops the question to one of his top-dogs “Steve, do you know why I came to work today?” — By Ben Horowitz