The $300 Million Button →
By changing a button from ‘login’ to ‘continue’, thereby removing the need to create an account prior to checkout, a retailer saw sales jump 45% overnight, resulting in a $300 million jump in annual turnover.
Kent Stephan Jensen aka. kentnottheband on funky business, worklife, workplaces, thinking, marketing, communication, design and other stuff that matters.
By changing a button from ‘login’ to ‘continue’, thereby removing the need to create an account prior to checkout, a retailer saw sales jump 45% overnight, resulting in a $300 million jump in annual turnover.
