Signifikans is a book about modern marketing written by Lars AP & Kent Stephan Jensen (that’s me) at Wibroe, Duckert & Partners. It went to press at the end of January 2010. All printed books are now gone.
In spirit of the project and to meet continued demand, we decided to create an ebook version. Available for all. Free for all. Read it today on issuu.com (where you can also download it as a pdf) or download the issuu Android app to read it on your Android phone (issuu iPhone/iPad app coming soon).
And oh, the book is written in danish…